PCG Blog

Our understanding of how diet affects health is limited to 150 key nutritional components that are tracked and catalogued by the US Department of Agriculture and other national databases. However, these nutritional components represent only a small fraction (less than 1%) of the more than 26,000 distinct, definable biochemicals present in our food – many of which have documented effects on human health but remain unquantified in any systematic fashion across individual foods.

For many parents, finding food options that are not only the healthiest for their children but also beneficial to the planet is an important value.

Much of the current investment capital dedicated to regenerative agriculture is concentrated directly into land investments meant to encourage a transition to climate-positive practices. However, the downstream pressures, such as lack of markets for sustainably produced products, often limit the effectiveness of these on-land investments.

We spoke with Evi Steyer, a VC investor and Next Gen Wealth Holder with a passion for building better food systems, and, in the process, hopefully addressing some of the core challenges of our age. In this interview, Evi shares her perspectives on how regenerative agriculture differs from conventional land management, what role VC capital plays in advancing the space, and how other wealth holders can consider embarking on their own journey to invest in food (and have some fun along the way!).

Imagine a world where money really could grow on trees, or at least in harmony with them. Adrian Rodrigues is trying to. He’s co-founder and managing director at Provenance Capital Group, a San Francisco-based financial services firm specializing in investments whose timeline fits with Earth’s natural regenerative systems, as opposed to the extract-and-deplete ethos behind many human interactions with nature under industrial capitalism. Rodrigues works with early-stage companies that are trying to reimagine global supply chains in industries like food and textiles.

Read more perspective on the regenerative agriculture movement from a steward of a midwestern Family Office and one of PCG's founding Partners, Jim Pines. This Q&A describes Jim's journey in regenerative agriculture - from selling his family's manufacturing business to transitioning several of his farms to regenerative practices, and his recent decision to co-found PCG.